1. Relevance: A logo should be designed to maintain its relevance.
2. Memorability: A logo should be created, maintaining all necessary methods that make it memorable.
3. Distinction: If a logo designs a logo differently from other brands, it will also assist a business with memorability.
4. Simplicity: The best logos are simple Logos as such, logos can be easy enough to be understood and adapted at a moment's glance than a complex logo.
5. Versatility: Various platforms will not always offer ideal scenarios, and your Logo will need to adapt. Logos can be designed in various ways, like very large or very small, while maintaining their integrity.
"Beauty is the harmony of form and function"- Alvar Aalto.
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